Study On Value-added Service General Operation Platform In Jilirt Mobile Company

3G era requires enterprises to improve operational capability, high efficiency, low cost,and refinement of the operation and management mode, in-depth study of the value-addedbusiness operations management and support platform, to address the Jilin Mobilevalue-added business marketing management, collaborative cooperation, customer contact,service line, and other issues.Jilin Mobile operating platform for value-added services aimed at organizationalrestructuring, process optimization, and platform support, and enhance the managementcapacity of value-added business operations, thereby enhancing its revenue, improvecustomer service quality. In the course of the study, according to the information systemdevelopment methods, organizational theory and methods, and business processmanagement theories and methods of guidance, first of all to investigate, analyze the currentstate of Jilin Mobile value-added business operations management. Organizational functionsand responsibilities, the survey found that the current functions of the organization do notmatch with the value-added business development, management is relatively confusion,division of functions unclear. Value-added services in business processes, business andmanagement processes monitoring, audit more primitive means of business optimizationserious lack of functional processes, marketing and service support processes for complexand flexible value-added business needs, the market is growing rapidly, the need for processimprovement. In terms of system support, dispersed, the platform for a wide range ofsystems there are large amounts of data, redundant construction in serious condition,resource utilization is low, not conducive to business low-cost, high efficiency operation. Toimprove the operational capacity of value-added services, according to the existing problems,the redrawing of organizational functions and responsibilities, the establishment of aneffective management system and incentive mechanisms, optimize business processes, anddesign a corresponding technology platform to support. Analysis of the behavior ofcustomers, diagnosis and multi-service platform for interaction, and promote businessoptimization and customer experience to enhance the work ongoing, value-added services tocentralized management and centralized operations, improve operational efficiency, whilepromoting the evolution of strategic competitive stage. Jilin Mobile value-added business operations platform and value-added businessoperations platform designed to achieve value-added services unified management support,the support of various types of its own business operations and marketing services and avariety of own business monitoring, audit and optimization, build the whole of thevalue-added business operations management system, enhance the differentiation ability tointegrate resources, optimize the value-added business development mechanism andmanagement mode. New value-added business operation and management mode, the overallwork functioning well, for the value-added business continued healthy development ofsecurity and scientific basis. But facing a different environment, as well as a variety ofconditions, constraints, some research through long-term use of repeated experiences, thereare many issues that need in-depth exploration.