| With the high speed development, the business of mobile value added represents a vast opportunity, particularly for the mobile carrier sector, has been taken more and more percentage, China Mobile also reported that the mobile value added sector 2008 full year net profit had risen 33.5% year-on-year. Also the products and service of mobile value added get more and more, both kinds and the content from SMS (short message), MMS (Multimedia Messaging Service), PRBT (Personal Ring Back Tone), WAP, IVR to Mobile phone game, Cellular phone network Television, mobile payment, mobile IM, mobile email, LBS etc.According to the phrase of industry development, the business of mobile value added market has been came into the maturation, it will provide more contribution to the whole telecom industry's income, the new business of China Mobile is rising and developing the SMS. IVR will also come into the maturation and adjustment, but the WAP/MMS which belongs to the 2.5G business will jump into the rapidly development phrase, especially with the forthcoming launch of 3G services, LBS will be highly promted base on the push and develop of high-capacity data transmission.This thesis offers an invaluable insight into current status of value added, and the comparsion among the China Mobile and China Unicom, particularly the influence of 3G period. This includes a structural break down of the mobile value added sector, providing a thorough analysis and commentary of the related industry chain, such as SP and CP. |
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