Chinese Mobile Value-added Services Market

Since the development of China telecom industry had achieved quickly development recently , based on the such large scale of telecom foundation ,China value added telecom business has formed the great market and developmental potential, and has got the possibility of great effect and more development in depth .Mobile value added telecom business which is the important part of the value added telecom business has got the attention of government, telecom, end user and investment company , it has indicated the strong market life-force because of its swift and violent development . The degree of value added telecom business development not only stands for the level of a country's communications, but stands for the level of a country's information degree .Therefore ,it has great realistic significance to research the market status quo and future development of mobile value added telecom business .This essay combines theory and practice. Firstly , the basal market situation is just like this as below: China value added telecom business marketing has got about 50% rapidly increased speed ,and will maintain more than 30% the increased rate in the future five years . This essay expatiates the based status of China value added business from the marketing scale and the characters of mobile value added telecom business, and analyses the configuration of mobile value added telecom business marketing. Afterward, this essay uses SWOT theory to analyse the marketing competition situation and the telecom industry chain and other aspects of the mobile value added business. Its industry cooperationmode is more complicated and its industry ecology system is being in the slow form status. This essay demonstrates the influenced factors of the mobile value added telecom business and indicates the future marketing forecast ,which the business marketing order changes from foam increase form to orderly form. Finally , this essay makes the suggestion on the demand research, marketing lead, marketing channel , technology and business innovation of the mobile value added telecom business marketing development.