The Newland Brand Design Company’s Development Strategy

When the world entered the era of brand competition, the brand ecome a business hot spots in the land of China, the brand design has also become the buzzword of people talking about. Some statistics say that the enterprise each invested＄1in the brand image design, the gains is＄227. So attractive return on investment, no wonder the business community to the brand design in droves. The value and role of brand design can also be seen, the commercial impact is immeasurable. Gradually booming economic environment and corporate attention and support the brand design to the design community in China has brought unprecedented good opportunity, since the beginning of the twenty-first century, China’s design community into a big bang phase, not only in the rapidly rising number expanded dramatically in size a few years ago, initiated the establishment of two or three people, has developed to the scale of50-100design company has been common. With the industry continue to regulate the market, a large number of internationally renowned enterprises enter the Chinese market, brand image design industry has grown from a single brand identity, design, development to the integration of the brand and its subordinates image design elements and brand strategy, which require the design of institutions must strengthen the external exchanges and learning, and constantly adding innovative thinking and practice, to establish mechanisms and talent pool capable of strategic services to develop a strategic development plan, survived to become in the market for several years after the Ebb Tide persons.In this paper, the Newlnad brand design company in the course of development, organizational change process, as well as industry development, the use of SWOT analysis, Porter Five Forces model, Porter strategy research tools external environment for the development of the Newland brand design company, decided tofive forces analysis of the degree of market competition, and a variety of advantages and disadvantages of factors SWOT analysis, come to the Newland to the face of internal and external environmental factors should be taken by the strategy, and around the implementation of the strategy to develop the Newland’s management strategy, the marketstrategy to improve the core competitiveness of the Newland in the future development of excess profits to become an outstanding brand design company in the Central Plains.Analysis of the theoretical tools of strategic management, select the appropriate strategy for the development of the Newland brand design company to develop the strategic implementation of programs and safeguards. Worth many similar micro and small enterprises and thinking dynamic people who dare to venture draw their research ideas and strategic choices, contribute to the brand design companies in the fierce market competition, a sense of direction, the right strategies to accelerate the development, in order to social and economic development to contribute.