Reach On Development Strategy Of HP Door

Eighties of last century’s reform and opening up, China’s economic take-off horn sounded, promoted the rapid development of domestic industries, the real estate industry is one of them, especially the introduction of commercial housing in1998, changed the welfare housing era. The arrival of the era of commercial housing drove the development of relevant industry, including as the housing is an important part of industry development. Over the past10years, various types of domestic industry with the commercial housing development. Door industry division of labor also gradually clear, is take the high road industry brand door enterprises, has low line local brand door enterprises.In this paper, in order to Chengdu HP industry as a starting point to analyze the industry and industry of small business enterprise development strategy analysis of case representation. Analysis of Chengdu HP industry development strategy, first used the PEST analysis, respectively, from the political, economic, technology and other aspects of a comprehensive analysis of the influence on industry and the international and domestic macroeconomic situation, and the use of tools such as EFE to a conclusion; and then use the IFE tool to Chengdu HP door internal strengths and weaknesses are undertook an analysis, preliminary and affirmatory Chengdu HP industry internal and external opportunities, advantages and disadvantages, threat; on the full analysis with Chengdu HP industry development strategy to lay a solid foundation.Based on Chengdu HP door facing the actual operating environment, this paper adopts SWOT, IE, QSPM, finally reached the Chengdu HP industry development strategy--the development strategy of enterprises to develop steadily, the future3-5years of development goal:strive to3-5through years of sustained development, achieve brand value, at the same time, the industry ranked the first six door production, sales of the enterprise.In order to further ensure that the strategic objectives of enterprises gradually realize, this paper also put forward the measures for implementing the strategy as well as the problems found when correcting mechanism.