Analysis On Marketing Strategy Of Industry Door Web

This paper analyzes an industry door web named China trademark information center web, discuses its current marketing strategy and the shortcomings of its strategy. The paper tries to search out the theoretical foundation for web marketing. Then a deep discussion on many sorts of marketing strategies adopted by many door webs is given out, and a detailed analysis on the advantages and disadvantages of every marketing strategy is presented.The paper puts forward its own viewpoint thereafter. Although there exist many web marketing strategies, the web marketing trend can not be converted. Better development for web marketing depends on extensive factors which mainly include reasonable web structure, attractive content, appropriate marketing strategies. Web marketing is rather an entire system than an isolated one.