The Business Plan Of Chain Operation Of YF Training School

After the reform and opening-up policy, with our country paying more and more attention to education, the educational system of China experiences great change, and accordingly the educational cause of China has experienced amazing change. In China, influenced by various factors such as one-child policy, school entrance pressure and employment competitive pressure, the Chinese educational training industry tends to be promising.This business plan of YF Training School is to take advantage of more than two years’knowledge concerning business management in ZhengZhou University Business School. Through the background of educational training industry, competitive factors and developing tendency, the plan summarizes the construction of necessity and importance of the training industry, establishes training school that targets at out-of-class tutoring of junior middle school and primary school students and sets up a series of detailed plans for creation and services of the training school in terms of brand, system, standard, system and chain. In addition, the plan designs competitive and developing strategies from factors such as products, prices, channels and brands and aims to explore and carry out a set of business plans for guiding YF training school’s construction and development in the road of branded chain.To meet the demands of the market and to increase the market competitiveness, the plan is to carry out the developing routes of three phrases for YF training school:The first phrase:the plan is to construct a training school which mainly targets at out-of-class tutoring of junior middle school and primary school students, increases its fame, reputation and credibility, makes the training school become a special branded training school with specialty and follows the road of branded operation of the school.The second phrase:based on the successful construction of branded training school, the plan is to establish and perfect standardized operational mechanism, develops new special branded training school constantly and forms a large chain training school.The third phrase:based on the successful construction of branded training school, the plan is to expand chain operation scale and construct a branded training school with chain operation.In accordance with the strategic developing route, the plan is to expand the domestic occupying rate within a short period and to construct a training school with specialty, quality and great reputation.