Business Plan Of XDD App Project

In 2015,Internet + Education ushered in the new opportunities and development space,into rapid development.Under the background of the transformation of China,XDD are focusing their energy on K12 Online Education.Based on the information asymmetry and space distance,the objectives of Children's education cannot be better consistent and the lake of educational method between home and school.Meanwhile,based on the mobile terminal ISO and Android system,this business plan put forward a new B2B2C+O2O home-school connection solutions and ddemonstrates the feasibility of XDD App project.From strategic analysis,market analysis and marketing strategy aspects,financial analysis etc.,this business plan ddemonstrates the feasibility of XDD App project.Firstly,based on PEST(Political,Social culture and science,Economic,Technology environment)of four dimensions to analyze the macro-environment;Secondly,this plan deeply analyses the K12 education environment and market competition structure model.Finally by the integrated use of strategic matrix SWOT analysis,this paper puts forward the "centralization" and "differentiation" long-term development strategy.Then,with marketing segment tool-STP analysis,it defines XDD target markets which include family,teacher and training institutions.According to the above analyses,combining the traditional 4P marketing tactics with emerging 4C and 4R can carry out real differentiation marketing.And will adopt a "cluster,innovation,easy to use" product strategy.In chapter 7,through the accounting data of the financial statement,to find out the finance condition and managing achievement of a business,and forecast future five years economy of the business.By analyzing the basic data,the initial investment will be 412,000,in the next 5 years NPV is 1885168,the internal rate of return(IRR)is 95.94%.Finally,this paper through some related feasibility study,risk analysis and above analysis,have the preliminary conclusion: the investment of XDD App project is feasible.This article has important significance to explore how to break through the bottleneck of traditional K12 education and shake hands with the Internet,as well as the business model of K12 online education.