Research On Chinese City Brand Construction Based On Knowledge City

Knowledge economy era is regarded as a period in which knowledge is the dominant factor in the development of city. Some scholars have broken through the traditional theory of urban development and proposed a concept of knowledge city, which is emphasis on breed knowledge to improve the creativity and competitiveness of the city. Along with the process of economic globalization and urbanization, the city as the local economy engine making a great contributions to the country and the area. In order to keep the city competitive advantage, the city manager need to make good use of resource and build the city brand is a sustainable way has become the choice of many cities. A city only to increase attractiveness and cohesiveness, it can get more resources and chance in the city competition. The idea of knowledge city is able to supply a new way and perspective. Therefore, based on the knowledge city, which with a brand city to participate in global competition is a good way to promote the city’s sustainable development. A city with a brand, it will put out its energy and value to the maximum, and give full pay to its own advantages and characteristics of the city, then improve the value of city through enhancing the competent ability.The paper focuses on the city brand, analysis the city brand problem in orientation and construction by using theory of knowledge city. First of all, this thesis gives a general situation of knowledge city theories and city brand theories at home and abroad in recent years from the background and significance, summarizes the shortcomings in previous studies and point out the difficulties and characteristics. Second, Introduces the definition of knowledge city and city brand which is used as a basis for analyzing the importance of developing the city brand and knowledge city, then sum up the relationship between these two theory. Third, after deeply analyzing the China’s city brands, we find that city brand progress momentum is powerful, more cities pay attention to characteristics and international construction. But our cities are still facing up with many problems, such as some of city brand is less prominent, convergence of city orientation, imbalance of industries development, fall behind the way of broadcasting, lack of risk management. Fourth, according to the characteristics of the brand itself combined with the discourse of the knowledge city, analysis the city brand elements from urban feature, city product, audience objectives, and analysis the city brand positioning from the principle and method, then proposed three link model to construe the city brand system, which is formed by the energetic system, the behavior system and the material system. At last, taking Chongqing as the example, analysis the city overview, brand elements,brand positioning,, existing problems, thinking that Chongqing has a good conditions to build a city brand and put forward some suggestions to build Chongqing city brand.