The Role Of London's Superior Industries In Its City Brand Building

City brand are widely used to support the city's image and competitive position and bring unique value to the city.The path of superior industry is one of the ways to build city brand.Effective city brand can't be separated from the characteristics of industrial advantages of cities.However,in the current research on city brand theory,the mechanism of action of superior industries on city brands has not been unified and summarized,and a consistent theory hasn't been formed.The City of London is the most influential city in Europe,Its financial industry,cultural and creative industry,tourism industry,and smart industry play an indispensable role in the creation of city brand.Therefore,this article mainly adopts the methods of qualitative research and literature research to analyze the model of city brand building in the City of London,and explore the mechanism of London's advantageous industries on its city brand building.Cities on the road of construction provide theoretical reference and practical guidance,so that they can give full play to the strengthening and promotion of dominant industries to create city brands,form unique and complete core values of urban brands,and exert advantages of superior industries on city infrastructure improving and updating,condensing industrial characteristics to the expression of city brands,promoting communication,and enhancing the value of their city brand assets by enhancing the experience of stakeholders,and on this basis,we propose the pursuit of diversification and differentiation in the construction of city brands in China."industry first",taking into account forward-looking recommendations,to achieve the long-term stability and sustainability of city brands.