A Study On The City Brand & City Image In Movies

The power of culture which is growing to supersede technology and information endows the world that is just facing globalization with new changes. The fact of media which shows the modern culture draws more and more attention for this reason. Cities of the world strive to be the first to develop their particular city culture at the same time they also try to introduce and spread the culture to the whole world. Movies, as a unique media which has reproduction power, reflect the city culture in many areas, such as its history, policy and so on. Also, as a commodity which has marketability and artistry, movies spread a city's information and experience.Based on such circumstance, the study focused on the elements and properties of the city brand theoretically. And it shows the connection and effect between city brand, brand image and city image by case analysis, trying to bring forward the development direction of true city brand and city brand image. For this reason, each three cities are selected from the eastern and the western to research the effect ofmovies in reflecting the city image, (western-New York, Paris, Rome; Eastern-—Hong Kong, Tokyo, Seoul)Through the analysis of these six cities, the study can come to following conclusions about the connections and properties between city, city symbol and the city symbol image. The city space is originated from the essential characteristics of a city. The city image formed by the media depends greatly on the visual elements which are included in the space. But such city image can be considered as city symbol image only through directly and indirectly experience of the city and deep understanding of the background of city culture. Meanwhile, the recognition effect of he city image has close relationship with the city's basic power. What is most important is that the city symbol, city image and he actual city can contribute to the development of the city only when they are on the same basis of the city's essential characteristics. The study process was shown that there exist many differences in diversity and development of city brand in every city, especially the relative inferiority caused by various reasons of eastern cities. For instance, New York, like the plenty of analysis information devote a lot to city development by not only divert but also practical image.This study try to analyze the circumstance of modern city as one of the actual researches for city brand and practice with new perspective. In this point, it has its own meaning because it exceeds the former city brand study and also provides the similar perspective for later various studies...