City Brand Strategy Analysis Based On Urban Planning Perspective

With the increased competition between cities, city brand strategy becomes more important, however, as a new thing developed over the past decade, it is still at the exploratory stage, it has not yet formed a mature and complete system either in theoretical study or practical exploration.On the basis of deepening the understanding of city brand strategy, this paper innovatively research it from the angle of urban planning, trying to find system theory and methods of the specific guidance for practice, to provide reference for city brand strategy's further improvement.The main researchs are as follows:(1)By drawing on the work ideas of urban planning, combined with the understanding of city brand strategy, to analyze the current working model of city brand strategy, making appropriate adjustments, then propose a new one, enhancing its structural rationality and scientific.(2)Through comparative analysis of the main cross-link content between urban planning system and city brand strategy, certainly the important role of urban planning in city brand strategy, and providing the study point for the further in-depth research at the same time.(3)By drawing on the relevant content of city orientation and strategic planning, research the main work of city brand orientation on the basis of analyzing and mastering of its current practice, such as its work point, basic research and work way, then propose the corresponding work ideas, and supplemented by example in order to provide guidance for the practical work-related better.(4)By drawing on the relevant content of spatial form control planning and implementation control planning, research the two major work of city brand construction on the basis of analyzing and mastering of its current practice, then propose the corresponding work points, and supplemented by example in order to provide guidance for the practical work-related better.Through the researching, the paper certainly that related the content of urban planning into city brand strategy will improve it well, at the same time, it asks to make the coordination with the related work of urban planning in the process of city brand strategy.