The Jinan City Brand Building Research

The city is a state as the main carrier of modern economic development, but also the regional political, economic, and cultural center. Chinese society is in the process of urbanization among the city will inevitably lead to the development of the city’s brand. In recent years, with the urbanization process and the increasing competition between cities, many Chinese cities have begun to explore the city brand development path, have build their own city brand, city branding to seek ways and means. City brand building, the city has become more competitive, an important way to achieve long-term development.In this context, this brand-building to the city as a starting point and core content, the use of literature analysis, application analysis and comparative analysis of urban brand building depth study of the theory. Then, from a multidisciplinary perspective, sort out the domestic and international urban brand building theory and literature, according to the previous proposed two ways of building city brands start of this study to determine the main way to enhance the competitiveness of the main cities way, namely through the area, and create environmental benefits, and promote the formation of industrial clusters, etc., to cultivate and improve the competitiveness of the city, construction of urban brand, creating a city brand, and its made in the application of empirical.This paper and to Jinan, for example, brand-building for urban analysis of specific examples, from theoretical research to practical application level rise. Brand-building through the study of the city explore the city of Jinan City, the positioning of the brand building process, problems encountered, the goal of building for analysis, and then proposed to increase the competitiveness of Jinan city brand of practical solutions for the city of Jinan brand building and provide a theoretical reference value, but also for the sustainable development of the city of Jinan open up a broader study of space and perspective, so that managers change their ideas, operate their own city, and enhance public trust; improve the comprehensive competitiveness, and promote urban development; optimize the investment environment to attract investors to participate in urban construction; the city adapt to the market economy, thus boosting the urban industrial structure adjustment. Promote urban spiritual civilization; show characteristics of the city, improve the city’s visibility, reputation and core competitiveness.