Research On Tourist Satisfaction Of Amusement Theme Park

As the theme park rising continuously,it becomes the focus of developing urban tourism products in many countries and regions.The amusement park is the most common theme park in China,and it differs from other types of theme parks.It pays more attentions to tourists’involvement and experience.To improve the service quality of the amusement theme park,the first what we should do is to analysis the tourist’perception of satisfaction.This paper takes amusement theme park as the research object, and try using Fuzzy-IPA to analysis the tourist satisfaction. First it leads the research object of amusement park by defining the relevant concepts, and then reviews the studies on theme park tourism research and tourist satisfaction theory,and on that basis constructs preliminarily tourist satisfaction measurement model and evaluation index system for the amusement theme park.Second,it makes a empirical research for the index system through questionnaire,and determines the importance load (the weight)of each index by the factor analysis to the date obtained,and the influencing factors of amusement theme park visitors’ satisfaction are named entertainment experience, park service and management, park environment, amusement consumption, facilities and the index has been amended by principal component analysis.Third,determines the logical values,of each index by the triangular fuzzy evaluation,and analysises the tourists’satisfaction of Fantawild adventure using I PA analysis. The statistical analysis shows that "amusement consumption" is the most need to improve and solve problem for the park.The binary logistic regression equation confirms each factor’s power of influence on the overall tourist satisfaction, and amusement consumption and entertainment experience are the larger strength while facilities strength is the smallest.And summarizes the empirical study and puts forward countermeasures improving visitors satisfaction to Fanta party. Finally, makes a conclusion and points out the limitations o and innovations of this research.