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Study On Modern Agricultural Park Tourist Satisfaction Fangxing Zhangzi County

Posted on:2019-05-06Degree:MasterType:Thesis
Country:ChinaCandidate:Y WangFull Text:PDF
GTID:2439330572962598Subject:Agriculture
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Now the rapid development of economy,the country's revitalization strategy,has become the development trend of contemporary modern NongYeYuan construction,more and more leads the development direction of the new era of the new agriculture,new type of professional farmers' employment direction guiding the new era.Eldest son,the county government mainly according to the resource conditions and industry characteristics,high standard,high demand construction of a new era of new modern NongYeYuan,realize the traditional agriculture to modern agriculture change,thus the lead,radiation,typical demonstration effect.The hing for the construction of the modern NongYeYuan to point with surface,formed the firstborn county strong pillar industry in the modern agricultural development,improve the quality of the agricultural products and production efficiency,in order to realize the hing modern NongYeYuan healthy,stable and sustainable development.Therefore,it is of theoretical and practical significance to conduct research on the degree of tourist satisfaction and promote the scientific and rational management of the modern agricultural park and the precise positioning of the market.Has become the development trend of contemporary modern agricultural park construction,this paper select representative of Shanxi Province county,the firstborn of the hing modern NongYeYuan as the research object,mainly used the methods of questionnaire investigation and statistical analysis of park visitors' satisfaction was analyzed,and through the interviews the hing modern NongYeYuan qualitative problems existing in the operation,and the combination of questionnaire investigation and quantitative analysis of the tourist satisfaction,on this basis,it is concluded that the hing modern NongYeYuan improve tourist satisfaction strategy recommendations.First of all,through a large number of literatures,this paper expatiates the research on the tourist satisfaction of modern agricultural park at home and abroad,and defines the concept of leisure agriculture park and satisfaction.Second,through to the eldest son in the form of interview county get preliminary understanding the hing modern NongYeYuan internal management present situation,at the same time competition launched the advantages and disadvantages in the external environment analysis,and summarizes the hing modern NongYeYuan management problems;Then,using the statistical method and modern NongYeYuan satisfaction analysis,descriptive statistics characteristic and the satisfaction of tourists,on the basis of the related problems of tourist satisfaction,further build satisfaction model is verified,mainly consists of the following questions:(1)to a limited number of tourists to participate in the project;(2)the quality of service needs to be improved;(3)unreasonable layout of environmental facilities;(4)the market diversity is not obvious;Finally will be the hing NongYeYuan management problems that exist in the modern,and tourists satisfaction problems found during the analysis of the combination,targeted put forward to promote the hing modern NongYeYuan tourist satisfaction strategy Suggestions:(1)to effectively increase the tourists to participate in the project;(2)comprehensively improve the service quality of the park;(3)continuous improvement of the park's environment;(4)the commercialization mode of the innovation park;Conclusion:(1)there is a large space for tourists to improve their satisfaction in the modern agricultural park.(2)the index of tourists'satisfaction mainly includes:environment of the park,participating activities and service quality;(3)improvement of the other side of the modern agricultural park;(4)strengthen the cooperation between fangxing modern agricultural park and the outside.
Keywords/Search Tags:Fang xing modern agricultural park, Evaluation index, Tourist satisfaction
PDF Full Text Request
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