Study Of Amusement Quality, Tourist Satisfaction And Revisiting Intention Of The Theme Park

As a new tourism form, more and more tourists are interest in the theme park. But after a long-time vigorous development, some problems have appeared gradually, this leads to the loss of market share. Now, the industry competition of the theme park is very fierce. At this background, it is imminent for the theme park to study the influencing factor of tourist satisfaction and revisiting intention, so as to formulate the strategy to improve present situation.On the basis of product characteristic and PZB service gap model, this article constructed the evaluation checklist of amusement quality. Meanwhile, this article researched the relationship of amusement quality, tourist satisfaction and revisiting intention based on the checklist. This is also the innovation of this paper. The data was collected by Interview and Questionnaire survey. Then, Descriptive statistical analysis, Pair sample T-test, Factorial analysis, Variance analysis, Correlation analysis, Regression analysis of SPSS statistical analysis software have been used to analysis the data. The analysis conclusion is as follows:1.The evaluation checklist of amusement quality of the theme park contains five aspects which can be defined as theme atmosphere, amusement project and activity, service facility, service performance and program performance.2.The research has confirmed the significance difference between tourists expected amusement quality and tourist perceived amusement quality. And, the expected is higher than the perceived obviously.3.Tourist "perceived-expected" amusement quality can influence tourist satisfaction and revisiting intention positively. Tourist perceived amusement quality can influence tourist satisfaction and revisiting intention positively and significantly. The model constructed by tourist perceived amusement quality is more reasonable and reliable.4.In amusement quality, tourist satisfaction, and revisiting intention, there are significance difference between different tourists.