Research On Hot Spring Resort Tourism Industry Upgrading Development In Guangdong

Guangdong is rich in hot spring resources. Guangdong hot spring resort tourism industry hasbecome an important branch of the tourism industry and the focus of attention. Under thepressure of public concern, Guangdong hot spring resort tourism industry should play anexemplary role, guiding the health and sustainable development of national hot spring resorttourism industry. Based on the point of view of industry upgrading，the paper research on hotspring resort tourism industry upgrading development in Guangdong.This paper has certain theoretical and practical significance. In the theoretical sense,industry upgrading is a hot issue in recent years. Research on hot spring resort industryupgrading is not only the lack of hot spring research industry upgrading, but also the urgencyof the hot spring resorts in broaden the research of the hot spring resort industry upgrading.In the practical sense, research on hot spring resort industry upgrading in Guangdong is anera trend. Research findings provide a practical basis on the future direction of developmentof Guangdong hot spring resort, at the same time, they provide the reference on hot springresorts in the domestic other provinces.Firstly,adopting expert interviews, the paper asks Guangdong hot spring tourism expert,identifying the indicators of hot spring resort industry upgrading in Guandong. Then Thepaper releases30expert questionnaire and uses the expert scoring method to rate the relativeimportance of indicators. Lastly. using AHP-level analysis to weight analysis, so thatevidence-based.In one class index of Guangdong hot spring resort tourism industry, the sort of weight is asfollows: the hot spring tourism destination level (44.5%), hot spring tourism industry level(28.7%), hot spring tourism enterprise level (15.6%), hot spring tourism product level (7.4%),and spa and leisure service level (3.8%). The innovations find expression in the aspect of theevaluation of hot spring resort construction, and guide the class-A hot spring resortarea-star hotel of hot spring resort.