A Study On Strategies Of The Tourism Product Combination Of Tanggangzi Hot Spring Resort

Product strategy is the most important strategy of business marketing 4P ,directly related to business success or failure. The combination of hot spring and the tourism industry to promote as the "sunrise industry in the hot sun "---- the generation of the concept of hot spring tourism, it is will perfect blend of health spa and leisure tourism. Hot Spa tourism is a travel experience, sets of spring bathing culture, health culture, leisure culture, holiday culture as a whole, to provide a new leisure health way for travelers .Given China's current situation and problems of Hot spa tourism. Taking Anshan Tanggangzi Hot Spring Resort of Liaoning Province for example,as a strating to product portfolio strategy, it is proposed innovative design concepts and related theories of hot spring tourism product portfolio under experience economy era in this article. Empirical study on the Hot spring tourists of Tanggangzi , trying to clearing the importance of optimizing of Tanggangzi Hot spring Resort tourism product mix, and as a basis of it,we discuss Tanggangzi hot spring Resort tourism product portfolio strategy.Main contents are as follows:1.This dissertation elaborates background and significance,discuses theory and methods,masters the development of spa tourism status and trends.2. This dissertation comments relevant theories of Hot Spring tourism and the boundaries of reference,leading for the relevant theory of Tanggangzi Hot Sping Resort.3.Basing on Tanggangzi Hot Spring Resort resources,it is pointed out the shortcomings of Tanggangzi Hot Sping Resort tourism product portfolio through SWOT.4.Through the descriptive statistical analysis of Tanggangzi Hot Spring Resort tourists,understanding the target market,as a data,it is provided the actual basis for the Hot Spring Tourism product portfplio strategy. 5.Basing on the history and culture of Tanggangzi Spa Resort,branding positioning of Tanggangzi Hot Resort,it is focused on the optimizing responses of Tanggangzi Spa Resort6.Take this research for concluding.