The O2O E-commerce Web Interface Design Based On Usability Studies

The rapid development of the Internet, the people’s way of life to the new changes,the network has become an important channel of information dissemination, and led tomonumental changes in the life, culture, and way of thinking in the world orientation.1960s, e-commerce has been booming, as B2B, B2C, C2C, B2G and G2G continue torise, a traditional industry and people daily lives close new e-commerce model O2O(Online to Offline, online and offline) the rapid development of, O2O e-commercewebsite as this mode of network platforms by more and more attention with its hugepotential for development.Availability is one of the important indicators to measure the quality of theinteraction between the user and the system, because of its direct impact on thefulfillment of the corporate image and e-commerce site commercial purposes, becomean important indicator of the e-commerce website design can not be ignored.Availability advocate "user-centric" product (system) design features and interfacedesigned around the needs of users of the product (system). The availability of the webinterface has become the focus of the study, and the availability of content and designprinciples discussed O2O website interface design.First combing the availability of relevant theoretical basis, including the contentof the availability of the origin, definition, connotation, and usability engineering andusability evaluation, and then study the mode of the O2O e-commerce transactions,and by comparing the domestic and international typical the O2O e-commerce website,find problems O2O web interface. Then through the analysis and research on the theO2O Website users, the usability principles O2O e-commerce website interface knot.Finally, the actual design cases, argumentation planets can be based on the availabilityO2O e-commerce website.