| The rapid development of network technology brought new developmentopportunities for network news, as an important part of the network news field, localnews site is also an important stage of public opinion and propaganda, exploring anew way to survival and breakthrough is necessary. In an increasingly competitivemarket of network news, how to play their own advantages, how to make full use ofnew media, how to rooted in local, how to provide well services is essential to localnews site, is also concerning to the future of the local news website. The preconditionfor the change of network news is technology, but the fundamental in the developmentof network news is content. Both the technology and the content about Liaoningprovince news site are lagging behind in the overall level. The article select sinaLiaoning station as the research object, which obtained from the Liaoning station’scontent, studying the event operation case and analyzing it. The ultimately purpose isto summarize the methods and strategies of the content construction of the local newswebsite.The paper analyzes the present situation about the news sites in Liaoningprovince and classify it at first, so as to study the development situation of sinaLiaoning station at present, and also the threats and challenges it faces. On the base ofanalyzing sina Liaoning station successful cases, the paper analyzes event propagationmode with relevant theory of journalism and communication, providing newoperational experience which from the summary of the original news, sudden events,planning of weibo to local news sites. |
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