To Exploer The Impact Factors Of Chengdu Female College Students’Online-Shopping Sharing Community Participation Behaviors And Attitudes

With the improvement of Internet penetration and Internet users for the depth of the network applications, more and more Internet users extend the interpersonal relationships in real life to the network. Various types of online communities appeared because of the demands. They developed rapidly in the competition, gradually become the role of platform, tools of the entertainment, an important channel for information sharing."Meilishuo", represents a new online community mode which sharing online consumer information, starts to be popular in this situation.Communication Studies online communities for a long time, the research perspective is mainly concentrated in the online community information dissemination, social interaction, user characteristics and community advertising. In this study, in the absorption of the basis of the results of previous studies, choose the usage of "Meilishuo" by Chengdu female college students to sharing and processing online consumer information as the research object,through depth interviews, a more comprehensive analysis of the influencing factors include the consumer information, the disseminators and the communication channels, to establish the model of the relationship between the various factors and community participation and attitudes. Survey methods to collect data for statistical analysis, then validate the hypothesis model. It is designed to explore whether such sites can become a effective route of transmission network consumer information for the next-generation females, clear which factors affect their choices of getting consumer information in online communities. And, I hope the research can summed up the needs and characteristics of the use of online shopping sharing community.The research results show that the value of information, information disseminators’features and community tools utility positive influence on the behavior of the participation of the community members. The value of information and community tools utility impact the members’participation frequency and time in the community, and the value of information have a higher degree of impact. The value of information, disseminators features and community tools utility which together affect the level of participation, and disseminator features is the maximum factor. The value of information, information disseminators’ features and community tools utility positive influence on the attitude of the members to the community, and the effectiveness of community tools have the greatest impact.