The Structure Of Online Civic Participation Behavior

This research is an exploratory research, the researcher tries to explore the definition and structure of Chinese online civic participation by literature review, open-ended questionnaire and interview, and tries to clarify the characteristics of citizen participation behavior. Results show that network citizen participation behavior contains two contents:political participation and society participation.At present, Chinese netizens'citizen participation behavior is not high, the civil consciousness of surfers to public affairs is not strong, the care more holds the mentality of looking rather than citizens'spirit. Netizens show a contradictory attitude about online political participation, on the one hand, they have less confidence on the formal institutions of participation and have low political self-efficacy, this attitude resulted in low political participation; On the other hand, when personal interests damaged, natizens will probably take fierce actions which outside the institution. For lack of institutional guarantee, Chinese online civic participation has not became an effective way of participation, people tend to regard network as an information media, rather than a field could take effective active actions.Though the incidence of online social participation is not high too, the participants involved in it deeper and actively, especially when online communication expanded into reality, or the online community and realistic community are overlapped. In addition, we find that Chinese online social participation also show some characteristics of new participation, such like the characteristics of "slack activism". More importantly, we observe the characteristics of new citizens when study social organizations, actors use network to organize, advertise, educate themselves and contact to each other.