Research On "Weiboer" Under The Environment Of New Media

With the emergence and development of internet new media, our society along with our life have been effected by its interactivity, publicity and participativity, and for most of us those influence may hidden but still huge. However the most conspicuous element of this new media age is "Weibo", which is representing the new digital life of independent interaction and convergence, and people said that’s the world of the "grass roots"."Weibo" may have started a revolution of our social life, many people now is being abducted by this new media.This paper mainly researches the relationship between media and human being which used some theories of media ecology. Firstly this paper analyzes the habits of people who use Weibo platform, meanwhile I have used some quantitative methods to get to know how those kind of people get information and how they interact with other people in this platform. Through all those work, I can draw some conclusion that there has been a kind of people exist that we can call the "Weiboer", then this paper describes what exact a "Weiboer" looks like and how they behave in new media age. Therefore we can see how the new media which is represented by Weibo media can affect people’s life and our society.The most primary and important conclusion of this paper is that we know there is one specific kind of people who now using Weibo and believing that Weibo is a necessity for their life. For the most of their daily time, they are using their mobile. PCs or tablet to use Weibo media. They get information from Weibo, they meet friends there while they also familiar with some strangers there, they like to interact with people on the contrary they may not like to talk to people in reality. Furthermore they are following a lot of celebrities on the Weibo media, unfortunately they do not trust anyone else but famous people on Weibo. Those kind of people are just like the "Couch Potato", they all got sick with so-called "Dependence of media".