A Study On The Influence Of Media Use Of Tibetan Groups On Ethnic Identity In Sichuan Province

China is a unified multi-ethnic country created by all ethnic groups.Multi-ethnic countries are generally faced with the task of integrating many different ethnic groups into a unified country.For the ethnic minorities in China,their national identity includes not only the identity of the Chinese ethnic group(state),but also the identity of their own nation(narrow sense).However,in the modern society,the individual's cognition of the objective world is more dependent on the indirect information.The mass media plays an important role as a bridge when the minority individuals obtain information,and the media plays an important role in the construction of their national identity.This study developed a questionnaire on the influence of the use of Tibetan medi a on ethnic identity in Sichuan Province.Using this questionnaire as a tool,461 Tibet an individuals in Sichuan Province were investigated,and 8 Tibetan individuals were i nterviewed in depth to explore the impact of demographic information and media use on national identity.It is found that the growth environment of Tibetan individuals,esp ecially the school education and the original family,has a great influence on their nati onal identity;secondly,when the more mobile phones,TV sets and books are used by individuals,and the more they trust traditional media and new media,the higher thei r national identity is.When individuals focus on work needs and pay more attention t o hard news,the higher the degree of Chinese national identity is;thirdly,there is no conflict between the Chinese ethnic identity and Tibetan ethnic identity of Tibetan individuals in Sichuan Province,and their religious identity has a significant positive impact on the Chinese ethnic identity and Tibetan ethnic identity.After data analysis and collation,it is found that this study can make further imp rovement on the time of receiving education,the types and contents of media use.In the future research on ethnic identity of Tibetan ethnic groups,bilingual education and religious identity can be the main factors.