How The City TV Stand Out Currently

As TV has been getting more improved in china, there emerges much more city TVs in the market, meanwhile they will confront a lot difficulties. Compared with CCTV and provincial satellite TV station,city TV are in a dilemma currently as TV media has been processed. Firstly, as all know that CCTV is NO.1for professional program, star-TV emphasize the entertainmental show, which bring challenges to city TV in audience rating、target audience and coverage.Secondly,because of disadvantages of lacking capital、small signal cover、poor technology and devices, city TV only search for special methods to survive.How to stand out from all kinds TVs? The first question is to consider what the key problem of city TV is, and whether the necessary to exist. Only working out the two questions,we can find out the proper way to move on. That is the point the paper will dicuss about.Base on these analysis, there is three parts to state in the paper.First of all, I will try to analyze the the condition and disadvantages of city TV; second of all, I will make the case study of the HangZhou TV,which has made some changes; at last, I hope to bring some meaningfull advices for city TV.