The Realistic Dilemma And Countermeasure Of The Concept Of Local TV "News Stand"

Journalism-oriented stand for TVs can date back to1990s in China, during which more than10provincial television stations have raised the slogan in different periods. At the same time, all of the provincial television stations began to own satellite channels. These channels, due to a nationwide audiences conditions, were supported by the strength of television stations. Most of these satellite television used to put forward Journalism-oriented stand for TVs in the early stages, but due to the competition of the the CCTV1, CCTV news channel and local TV channels, the news broadcast programme of these satellite televisions were not able to perform well as expected. So most of these channels only broadcast news programme like Xinwenlianbo later,. At the same time, entertainment programme has become the main source of TV advertising, which leads to the abandon of the news programme. This paper mainly analyzes the difficulties lies in Journalism-oriented stand for TVs, as well as the reasons and solutions.