The Public Daily Communication Strategy Research In The Anti-japanese War

In this paper, mass daily communication strategy of the War of ResistanceAgainst Japan is the research object. From the point of view of Journalism andCommunication, history, newspaper spread around the actors, dissemination ofcontent, the implementation of the communication strategy, the effect ofcommunication strategy, several systematic study aspects of the newspaper’swartime journalism and communication strategy will be worked. This paper, basedon the framework theory would made around the contents of the text and form of newsreports. It used two research methods called document analysis, case analysis andtheoretical analysis methods. In addition, historical comparative method wouldthroughout the whole paper.The purpose of this paper is that: a more detailed summary and sort out thepublic daily background of the establishment, the reported content and differentstages of the reported characteristics from the point of view of the history ofjournalism; from the point of view of Journalism and Communication, around thepublic daily strategy, literature analysis and case studies will be explained toidentify the specific means of implementation of change and development features;history is dynamic.From the piles of historical data Newspapers, communicationstrategy interpretation would provide a certain experience in reality China’s massmedia extent.This paper argues that the mass daily should be borned with the tide of history.The mechanism of its communication strategy and the means of implementation areclosely related to the specific historical environment. It is for this reason, thisarticle based on the public daily birth and the founded background and circumstancesmade more clear and in-depth exposition. The author believes that the mass dailyunder the leadership of the Communist Party of China (CPC) is a newspaper postedthe remarks of the benefit to the Anti-Japanese War. The occurrence mechanism ofmass daily based the communication strategy stems from the "benefit for the War of Resistance" mission. All of the content and manner of this newspaper made aroundthe theme of "war", and its means of implementation are all reflected in the spreadof the purpose and audience of the newspaper demands in wartime. From theperspective of this study, mass Daily reported in the war realized the basic purposeof dissemination.