Tv Quiz Shows Innovation Research

Entertainment program is the most common one of the TV program form, as a cultural fast food also is the most popular with audience. Television industry in China started late, until the1990s Entertainment began to flourish, today,have emerged and established a variety of programming styles, enrich the spiritual life of the audience. In many style of entertainment programs, the quiz show for its entertaining puzzle program features, content suitable for all ages, flexible program formats to win universal acceptance and love of the audience, both in reputation and audience ratings rate are the leader of variety shows. The quiz show on TV from the mid-1950s began to be widely rise in Western countries, while China until the1980s this program prototype appeared-pure knowledge contest, the style of the late1990s this program began to bring in a large number of China and becoming a mature program style. With the social and economic development, the audience aesthetic needs change, The quiz show has gone through different stages of development, and constantly adjust. With the advent of the era of national pastime, many draft, marriage, career, emotional self-produced programs flooded the screen, The quiz show once fell silent. As entertainment competition heats up, homogeneity, following, shows vulgarization also intensified, in order to prevent the screen excessive entertainment and vulgar tendencies, the State Administration of Radio, Film and Television in July2011issued a "further strengthen on TV Star Channel program management views (commonly known as the limit of entertainment order). Against this background, in order to obtain the healthy and sustainable development, the television began to reflect on the development path and type of variety show, the quiz show as an important viewing magic weapon to regain attention and shine with new vitality.Among them, the the quiz answer show broadcast in March2012Jiangsu Satellite TV " who is still standing " is representative of the new quiz show, it broke the traditional mode, not civilians against the host,but directly heated confrontation between civilians and civilian, there is no limit to the registration, life test questions inspire the audience enthusiasm, to create a number of civilians knowledge hero.making national quiz answer waves in the community, won the ratings and reputation of the double harvest. The success of the " who is still standing "resurgence" the quiz show, CCTV has " open doors" which dreams completed by listening to music, Zhejiang Satellite TV’s first the EQ IQ double battle "the ace spy"......Quiz show strong hit in2013" who is still standing " old wine in new bottles", the long-silent quiz show type revitalize and trigger a ratings boom, which is inextricably linked with its innovative.This paper selects "who is still standing" program as the research object, using case study method, comprehensively analyze the characteristic of "who is still standing" program what show in many aspects. First clarify the meaning and characteristics of China’s TV quiz show, simple combing the course of development, and then through " who is still standing " case studies to explore, from the birth background, program location and audience psychology and the change of different development to explore the reasons for the success of it, and from the program’s content, form, marketing, branding and other aspects to explore Jiangsu Satellite TV " who is still standing " innovative ways. Through the analysis, we found that the " who is still standing " bold innovation the existing television quiz show mode, travel alienation reflected in every detail of the program, and form their own brand, which is the important reason for the success of the program,"who is still standing" successfully activate the program of this type, for TV workers caused a lot of enlightenment. Through the study of this article, I hope this show can be used as a reference, for TV quiz show and entertainment innovation can draw lessons from it, and the TV quiz show can have a long-term health development in our country.