Agenda-setting Theory Under The "NPC&CPPCC" Sessions In2013CCTV Reported Studies

May1,1958, our country established the first "Beijing TV" television (CCTV), marked the country television industry began to appear. After March every year (are not), the "NPC&CPPCC" sessions will become China and even the world each big television media the focus of attention. The "NPC&CPPCC" sessions for a long time, China central television (CCTV) will be treated as a major event, reported on the "NPC&CPPCC"sessions has formed a relatively stable and certain normative model."Agenda-setting" theory as the important topic in the field of macro social effect of mass communication, to reveal the relationship between mass media and social cognition, to our country television media’s public opinion guide provides a certain theoretical basis. Based on this theory, China central television reported ""NPC&CPPCC "sessions issues after the change of media issues, audience’s release and agenda of change process, but there are also some problems.Based on China central television reported "NPC&CPPCC"sessions as an opportunity, from the perspective of "agenda-setting" theory, use the literature material method, content analysis and case analysis on "NPC&CPPCC" sessions CCTV coverage of the agenda setting condition has carried on the empirical investigation., on the basis of analysis to discover the "NPC&CPPCC" sessions CCTV coverage of the topics and agenda of change and the deficiencies, and from the subjective factors of the communicators, the interests of the media content to, under the condition of market economy, the media responsibility mutation, transmission technical support at home and abroad, analyze the media issues, such as the environmental impact of the cause of the change, reshape media issues, puts forward some effective measures to promote TV conference news report, aims to promote television news reports,make it a better tool to undertake the "mouthpiece" of the party and the government.