Research On Irrationalityin Networkpublicopinion

In recent years, with the rapid development of Internet in China, Internet has become an irreplaceable channel people obtain information, understand the society, and communicate with each other. In all aspects of social life, Internet is playing an increasingly important role. Meanwhile, the Internet create a public sphere for the general public, where they can make a discussion about a variety of major social phenomena and problems, discuss public affairs, participate in social life, and supervise the government activities. The emergence of the Internet forms a new way to express one’s views-Network public opinion, which makes the ordinary really have the freedom to express their views and aspirations. In recent years, our country has undergone a series of network events, which on the one hand made people had seen the great power of network public opinion, on the other hand the negative influence of network public opinion had drawn attention of many people. So people had a concern on the irrationality and rationality in network public opinion and had to rethink it. In this article, I firstly make a summarization of study about network public opinion at home and abroad, and then discussed in detail the concept of the network public opinion, features and current development in China. In the main part of this article, I analyse the irrationality in network public opinion and its cause with specific cases. And then I discuss the macro rationality in network public opinion. And finally I put forward a reasonable measure to guide to the network public opinion.