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The Micro-blog Book Publishing Phenomenon Research

Posted on:2014-02-15Degree:MasterType:Thesis
Country:ChinaCandidate:L ChenFull Text:PDF
GTID:2248330398468928Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
Micro-blog books created a new field of traditional publishing, the paper book in combing the development of micro-Book on the basis of context by analyzing a representative case micro-blog books to study their development status, and in-depth analysis of micro-blog with physical books in the media attributes, content attributes, and external effects of differences, summed micro-blog reasons for poor book sales. By combining digital publishing theory, the digitization of books published micro-blog SWOT analysis, build new digital micro-Bo books, books for the development of micro-Bo provide advice and direction of development.
Keywords/Search Tags:micro-blog, fragmented, physical book, digital publishing
PDF Full Text Request
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