"investigative Journalism" And "60 Minutes"

New media constantly growing and developing force TV media to face enormouschallenges. Chinese TV is actively seeking a new attitude in the direction of expanding path.Sophisticated production, a unique concept and innovation column morphology mode ofAmerican television programs, which attract the attention of Chinese media. Chinese televisionprograms learn to imitate American classic morphological model, combining local actualsituation and needs of the audience, the introduction provide a guideline for the futuredevelopment of TV to a certain extent, and also gain a decent propagation effects and benefits,but there are some hidden dangers and problems.This paper researches an out-standing one of Chinese and American TV News programsNews Probe and60minutes as an example of comparative studies, analyzed from the derivation,development and characteristics of these two programs, as the perspective of the News Culturebetween Chinese and American, explore in the context of globalization, cross-culturalcommunication, and strive to seek common ground while reserving differences, to providereference idea for the development of Chinese TV programs.The birth of News Probe used the experience of the idea and shape of American classic TVprogram60minutes for reference. In the process of development it experienced multipleexploration, searchlight shady, until put forward make the real survey report, The emergence of agroup classic secret report in the early News Probe, until today people indulge in elaborating onsurvival, however, the same type of section extrusion environment competition and its subjectmatter and opinion dynamics allow in the globalization make it into a bottleneck. Althoughknown as the Chinese version of60minutes, its prospect is still full of frustrations and unknownfactors.60minutes as evergreen tree of American television News programs, always have highratings and faithful audience, founding producer Don Hewett, senior reporter Mike Wallace hasbecome the brand identity of column, but also for the Chinese audience are familiar with andlove. Although there is a big difference between the ecological environment of media, but itspursuit of truth, justice and objective program concept, excellent team and management modehas provided valuable experience for News Probe and other equal type programs. Based on the analysis of theories and cases, this paper introduce material, system and spiritof News Culture into the comparative analysis of News Probe and60minutes, from the columnname, logo, the issue carefully time, location under the material level, the system structure andmanagement under the system level, and finally to contrast spiritual way of thinking, ideas andvoice environment, which is not only an objective presentation of the similarities and differencesbetween the two, through in-depth analysis shows development path and prospect of two in thecomparison of News Culture.This paper digs out the development difficulties of News Probe and other Chinese TVprograms, such as: the shortages of the secret report, weak supervision and competitiveness; thelack of international vision, low effect; preference for mass discourse, elite discourse to save, atthe same time to analyze the problem and put forward some ideas, such as: increase theproportion of insider investigation reports, create a report with humanistic care; remodeling theelite discourse, create a boutique column, enhance the credibility of media; correctly handle therelationship of introduction and going out, and actively respond to the challenges ofglobalization.