Framing Analysis Of "Free Lunch" Reports In Urban Express

The mass media regarded as a tool of information transmission is playing a significant role in the activities of dissemination public service information. The massive reports about public-spirited activity have formed the huge public opinion. Not only do it affect the public cognition of public service activities, but also the concept of public service and government’s policy.Based on medium framing theory.the correlation reportage takes the Urban Express about "Free Lunch" reports as research object.The scope of the research object is from April3,2011to April14.2013.Analyzing how Urban Express reports the report of the "Free Lunch" from the angles of quantitative content analysis and qualitative framing analysis generalize the characteristics and frames. Analysing the content text intensively from the following six aspects of newsreport forms.the source selection.report quantity.report layout and report content. Focuse on how the Urban Express report the "Free Lunch "activity. Then draw its characteristics and framework, and to further explore the reasons for the framework construction, trying for reports to make a reference.