| The development of technology always makes the new medium become possible. In such a fast developing time, with the new technology's continuous appearance and maturity, many new medium types gradually come forth, many new transmitting modes make a figure and own theoretical system. As McLuhan said : "we have experienced many revolutionaries, and deeply know that every medium is a special artistic form." Under the new medium's impact on behalf of internet the medium's environment and basic situation happen greatly. The newspaper's existing space pushed out greatly and traditional power has been moved thoroughly. The embodiment that young people has disappeared in newspaper readers is one of the most important. How to draw young people's attention who are brought up in television pictures and internet? This is an important subject faced by western newspaper such as U.S.A, in recent years. The most remarkably stratagem in most large scale is to bring the newspaper reading into campus. However, in china, one side, as the trend for school education to be connected closer with our daily life and to be higher democratizational, the proceeding of education for all - round development make it possible for newspaper to take part in education ;on the other side, all-round newspaper is in a fierce market and have a short sight behavior for reader's contest. The young people control every type of public medium's life. If it gains the young people, it would gain the bright today and future. If it is limit by the present owned readers and doesn't pay attention to readers in future, finally, the newspaper would... |
