The Research On Off-line Communication Channel Of The Present Network Novel

In recent years, as the network novel increasing majestically, network novel of different forms obtain lots of important achievements at various media market, also cultivated a group of loyal network novel fans, meanwhile some scholar represented by the Professor Ou Yang paid their attention on the network novel and began to focus on communication status of the network novel, explore the reason of which network novel communicate was delay. This article is based on this a turning point to research offline communication development of network novel in our country at the perspective from communication channels.First of all, we search relevant literature through the CNKI to have a preliminary understanding of the current state of network stories spread in domestic and abroad, and accumulates a certain amount of theoretical material to support the paper. As one of the five important elements in the transmission process, channels of transmission plays an important role in the communication process. This article use both of qualitative and quantitative research methods to explore the situation of network novel communications channels. With the double support of media theory and literary theory, this article use questionnaire to investigate current situation of the offline communication channels of network novel, including contact of network, obtain access of network fiction and expectations of the Chinese Internet novel communications channels. After the collate and cross-comparison of our data and materials, do a brief analysis of the current state of the communication channel of network novels in China, summarize an overview of the different factors which affect the communications channels of network novel and find that offline communication channel play a important role during the communication process of internet novel.Get conclusion by questionnaire survey, focus on analysis the problem by using offline communication channel to transmit Chinese network novels at three field, paper media, mobile media and TV media. The result show the disadvantage of three kinds of media. summarize the problems and disadvantages, present the develop strategy of communication channel of network novels, aimed at to promote the progress of communication channel of Chinese network novel. Paper media must give up utilitarianism and help network novel find the essence of literature, the problem during the adaptation of television could be solved when orginal author hold the post of screenwriter and on the other hand use multimedia technology to make up the regret of casting, mobile media must connect with platform such as micro-blog closely, then to work hardly to achieve a media platform which band together composition and transmission.Nowdays, resource expand everyday and media is mighty, each medium has its own advantages and faithful followers. Because of their different age, sex, education experience, habits and other aspects, have different choose of media channel. This article seeks to investigate the process of offline communication of network novels, based on the insufficient analysis to find a solutions. Hoping to promote the development of internet novel propagation healthy.