Analyzing On The Developing Strategy Of The Energy Trade Newspaper Under The Action Of Enterprise-transforming And System-changing

China’s News and Publication Reform is in full swing and smooth implementation following certain basic principles such as from simple to difficult. In the existing structure of the press, the Institutional reformation of the professional industrial newspaper whose aim is to report industrial matters deserves special attention.At present, energy issues redoubled great attention both at home and abroad. China has been the world’s top energy consumer. The key points of future energy strategies include both energy security and low-carbon lifestyle.Energy is of vital importance to the nation’s economy and the people’s livelihood. The energy newspaper has natural obligations such as protect the citizens the right to know and guide the development of the energy industry and serve the national strategy. The topic of this thesis is energy newspaper, which report news on energy industry and give information service to the related stakeholder.This paper thoroughly analyzed the concept and developing history of the professional industrial newspaper. Through analyzing the practical cases of the trade newspaper which had successfully finished Enterprise-transforming and System-changing. The paper discuss the general experiences of the professional industrial, including establishment of modern enterprise system, offering market-driven service and Expand the industrial chain, the brand route focused on content, omnimedia development.The paper illustrates the particularity of The energy newspaper in the background of Enterprise-transforming and system-changing. the particularity of The energy newspaper include the scarcity of energy information, guiding significance of energy information and importance of promoting international cooperation in energy.The paper analyzes the four problems. They are unbalanced state between energy information disclosure and The Right to Know, Lack of the ability of public opinion guiding in public energy crisis, lagging far behind other media in Construction of the new media and content development problems behind the demand of energy development.Aiming at these difficulties, the paper Choose the" China Petro chemical news’ as sticking point and the breakthrough point to discuss the strategy of energy newspaper.This paper put forward some implementing channels of the developing strategies including accurately positioning aiming at building the energy citizen media beyond the traditional target market;forming energy newspaper media group in the view of grand energy; developing various media products to adapt to the energy market; the deep exploitation of consumer resource in Big Data Times.