Study On The Development Strategy Of Integration About News Journal Publishing

This paper focuses on news journals as the main object of study,and conducts a case study of China Comment.The full article starts from the concept and value of publishing convergence development of news journals,explores the practice of publishing convergence development of China Comment as well as the development strategies of publishing convergence development,and provides reference experience for the publishing convergence development of news journals.The first part discusses the concept and value of publishing convergence development of news journals,and analyzes the necessity of publishing convergence development of news journals in the current media environment and its uniqueness from other periodicals in publishing convergence development from the three concepts of news journals,publishing convergence development,and China Comment.The media environment and audience information access changes,the inevitable trend of digital transformation of periodicals and the differences in the level of development of journal publishing integration require current news journals to integrate and innovate with the current context,and the development of publishing integration is imminent.At the same time,the unique content orientation,audience orientation and development orientation of current affairs periodicals predestine their publishing convergence development strategies to be different from those of other types of journals.The second part is a case study of China Comment,listing the specific practices and achievements of China Comment in publishing convergence development from three aspects: digital transformation,media matrix construction,and cross-border integration,from which it can be seen that China Comment has achieved better results in a series of convergence development practices implemented in the process of publishing convergence development.The third part provides an in-depth analysis of the specific strategies of the publication integration development of China Comment,summarizing that China Comment realizes the publication convergence development of current affairs periodicals by strengthening channel construction,establishing brand awareness,optimizing business management,and breaking through industrial barriers at four levels,relying on the sharing and convergence of traditional periodical publishing content,technology applications,platform terminals,and talent teams to achieve allround convergence development.In the fourth part,we discuss the convergence of the publication development model of China Comment on the basis of the specific strategies of the publication convergence development of China Comment for the news journals,starting from the foothold of brand characteristics,extending to the production chain of cross-industry convergence development,and then combining the innovation of our own model to radiate the successful experience to the development of the whole journals,from the point to the surface,providing new ideas and successful experiences for the publication convergence development of news journals.The publication convergence development of news journals is a process of longterm accumulation and strengthening of brand characteristics.The publication convergence development strategies of China Comment is a brand-new attempt for news journals,and its achievements in publication convergence development are inspirational and informative for the whole traditional journals publishing industry.