| The21st century, media has entered a period of rapid development; there have been some emerging forms of media such as removable media, building media and online media. The impact of traditional media is growing; people predicted that paper media will eventually die out.Fact is true, as some people might expect? Is not so. In front of a broad array of information, many are very confused, they do not know how to find the information they need, how to find information of interest. This requires that the filter media for information in a targeted manner to provide readers read the content to meet their needs. Compared with the network media, paper media information more streamlined, more targeted content, reported a more realistic and reliable. Therefore, the paper media should be looking for differences with the new media, find their own path of development.In this environment, as one of the domestic paper media,"Western Business Daily" is facing a more difficult business situation. First, as other media affected by the mobile newspapers, websites, microblogging, mobile TV and other new media, the readers and advertisers of "Western Business Daily" flow to new media. Second, domestic media reform, all the market-oriented operation, this is bound to intensify competition. Third, there are four metropolis newspapers in Lanzhou. They have serious homogenization in settings, press Select, advertisers and others. Fourth, as the continuous improvement of the readers taste, choice of information is increasingly demanding personalized, practical.To solve the above problem, this article analysis the macro environment of "Western Business Daily", industry characteristics and its own excellent slightly potential. Use SWOT matrix to find the overall strategy for its development, and implementation of a specific deployment on strategic, thrive to adapt to the needs of the development of reality, to helpers it get rid of the embarrassment of facing. |
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