From Phenomenon To Mirror Image

MicroBlog is a platform which is based on information sharing、spreading andobtaining. All users can send their messages using the WEB, WAP and various clientcomponent individual community with about140words in one message in time toshare. For the traditional media, MicroBlog provides individual users to wireless widerange of social groups by speaking and radio.MicroBlog communication includes variety of propagation characteristics suchas directed information, information interaction and information traceability. While aMicroBlog is transmitted many times to achieve the objective view of this eventultimately. It is to say that the low barrier to entry of MicroBlog has reached the highbarriers to entry (traditional media) communication effect, and the mimicryenvironment construction process of it is remarkable."Reality" is the objective appeared in the world with some kind of vagueor diverse forms. Everyone has their own world outlook and different view oflife values, which results to different understanding of the objective existence of reality. but no matter how these various understandings have differences in the law the criterion and moral standards, under the constraint of the reality ofsociety to form a mainstream value judgment, the mainstream value judgment ismimicry environment build out by "reality" ultimately.Meanwhile, as a channelof the public ’s reacting to the reality,the information carried by MicroBlog isselected by filtering, processing and disseminating, and it is ended in more clear and understandable images.The image is not a complete copy of the image,but it is the "figurative" of reality and will make the reality of the fuzzy set and specific, we call this process as the process from "reality" to "mirror image". We think, the influence factor of MicroBlog’s mimicry environment is the widerange of source, the position transferring of "gatekeepers", the nuclear fission ofinformation, and"acculturation" process who faced challenges. Which all cause theagenda-setting embodied from traditional media to network, from network media totraditional media, fostered reality view to its own:" MicroBlog " against corruption,reports coming from the "MicroBlog ","category" the cultivation of the consciousness.Meanwhile, opinion leaders and two civil climate group of opinion leader with a largeamount of fans to influence events in the development of direction, reach a consensuson information cognition.Depending on the different delivery process of MicroBlog content, this paperdivides the process into two kinds which is independent transmission for onetimetransfer MicroBlog and series construction of MicroBlog, and focusing on the secondmimicry environment construction process in the process of the propagation ofMicroBlog. it is according to the information in the different transmission ofsupplementary way, complementary (" cousin Yang Dacai "events, for example),then repeat." Henan zhoukou flat grave movement ", see-saw, to "the death of bijiefive street children" as an example; Contrast type, with "macheng cabin desks" as anexample, and tell the MicroBlog mimicry environment construction pattern in thegraph.On this basis, we analyzed the construction of the MicroBlog elements further in this paper, we put the MicroBlog mimicry environment construction ofthe theme into difference of individual users, professional media, business and government users, and analysis of, in the bustle behind words: MicroBlog mimicry environment construction purpose is generally divided into advertising, mediahype, clarify rumors, communication and prove the truth, press releases and soon. A popular MicroBloging communication lead to the positive and negative energy expansion of the public and government, as a social platform of Microblogging, emotion, message, and at the same time it promotes social positive energy to expand, as MicroBlog communication form, reduction of news fact,buildmimicry environment highlight social issues. Government affairs micro-boalsous e the cautious game in micro bo mimicry environment, on the one hand,to understand the network public opinion, in order to correctly guide public opinion in MicroBlog mimetic environment.In conclusion, on one hand, MicroBlog serves as a powerful media from whichpresents a lot of distinctive feature, on the other hand it has broken the limitations ofbuilding process of traditional media mimicry environment. It presents the fact thatMicroBlog has improved the deviation between the traditional media era and themimicry environment of objective environment, which makes the gap between themsmaller.