Consumerism Perspective Television Dating Shows

Nowadays, the TV hit shows as one of the screen’s most popular TV game shows, had been widespread concern in the community. Jiangsu Satellite TV "You Are the One" with sophisticated programming, the success of the sensitive topic of detonation, variety of media publicity and other means, quickly climbing the Chinese television industry ratings highest peak, the embodiment of a screen darling has become a hot topic in the public relish. However, the hit shows in the beautiful at the same time, also exposed some negative issues, gave rise to much heated debate.With the continuous deepening of reform and opening up, China’s economic development momentum of rapid, sustained increase in material wealth and cultural fields tend to be more diverse Chinese society entered a new phase-the consumer society. Changes in the economic development of the field, tend to reflect in the field of spiritual and cultural performance as a spiritual and cultural products of television programs dear to the various characteristics very different from the past.Departure from the consumer perspective,"You Are the One", for example, in-depth analysis of the characteristics and performance of the television hit shows, excavation of the television programs dear to the problems in the analysis of the substance of the matter, and try to make recommendations for TV hit shows better development in the future.In this paper, through the literature search, case study, questionnaire survey method. Systematic read about consumerism and television literature,"You Are the One" in Jiangsu satellite TV programs as the study text, with dialectical and objective manner, from the view of consumerism dating show the detailed analysis of the characteristics and the existing problems, and for matchmaking programs consolidate advantage, removal of defects health, realize benign development offers our own views and suggestions.This article is a total of six parts:The first part is the introduction to introduce the research background and research status. The second part overview of the TV hit shows, including TV hit shows concept, development, a new round of content such as reasons for the TV hit shows. The third part discusses some of the concepts of consumerism, characteristics. The fourth part of the main analysis of program characteristics of "You Are the One" from the perspective of consumerism, the fifth part of the consumerist perspective, the problems of hit shows, the sixth part of the television hit shows benign development proposals.