A Study On The Commercialization Of Women 's Commercialization In TV Dating

In recent years, with “if you are the one” represented by television dating shows in the form of its innovative programs and higher social influence got the unprecedented ratings. Superficially, women are given the more power to say, but on the discourse they are still at the weak position. At the same time, today’s TV dating shows become the commercialization of female existence consumption, the consumption not only stay in the appearance of female appearance, but also deep into all aspects of the program. This phenomenon exacerbated by panic "leftover women" deformed dating panic, it makes a negative impact on women’s marriage life.This article embarks from the perspective of consumerism, with "if you are the one” for the analysis. From the female guests "consumed" and female audiences consume themselves, the two big TV dating shows perspective discuss how to carry on the commercialization of women consumption. At the same time, through investigating the causes of such programs for commercialization of women consumption puts forward the view that TV dating programs should pay more attention to women’s intrinsic value, reshape the female images, women themselves should also improve themselves the subject consciousness.This article is divided into five parts. The purpose of the introduction is to introduce the research reason, selected topic significance, literature review, research methods and innovation; The second chapter is to introduce the related theory of consumerism, and the form of “if you are the one " and through “if you are the one" audience research pointed out that part of the female audience is the phenomenon of "consumption" and not self-knowledge and leads to the topic; The third chapter from the program text, analysis how the female guest is consumed. This chapter includes "symbolic" image of women, topic selection of standard, program flow and consumption five perspectives; The fourth chapter will perspective to the audience the audience, and points out that the female audience under the domination of consumerism unconsciously get identity program to its commercial building, and active packaging for its own self. At the same time, in the perspective of women "commercialization" of women in the phenomenon, pointed out that program for women consumption contributed to the deformity of the commercialization of the dating of panic, the negative impact on the public’s marriage life. The fifth chapter for television dating shows the cause of the commercialization of women consumption analysis.Conclusion part, this paper puts forward that the TV dating programs should respect women, reshape the female images; and called for ending the phenomenon of "commercialization" not only from the perspective of the objective cause, women themselves should also improve the subject consciousness, providing the right template for the media to reshape the positive image of women.