Research On The Current Situation&Strategy Of Heilongjiang Country Radio In Need Of Farmers

From the beginning of2004, the state for nine consecutive years will be a central documentfocus are locked in "3farming the job ","a file" in question is central to the key, is also thecurrent country urgent need to solve the problem, the national attention to a high degree of. In "3farming" in the problem, farmer problem is the priority among priorities. In recent years, with theimplementation of the policy of strength increase ceaselessly, the farmer to enjoy the benefits moreand more, but urban and rural difference still exists, different regions, different environment toimprove farmers’ living needs are not the same. Therefore, only from the peasants’ production andlife, the actual needs, to meet the actual needs of the masses of peasants, to handle affairs for thefarmer to fall to real point, further promote "3farming " development, to promote the new ruralconstruction.The research of content from the farmer demand proceed with undertakes survey, throughliterature research, questionnaire survey, comprehensive analysis method. In the discovery ininvestigation,the farmer to broadcast content demand mainly concentrated in agricultural science,followed by the news and information, supply and demand information, legal rights, the last is theart and entertainment, medical care and emotional talk. Current farmer in agricultural productiontechnology in learning the most difficult is the main condition limited, without guide, do not knowwhere to learn and inaccurate information. With the popularization of cars, many automotive andagricultural vehicle have to listen to the broadcast program of the device, which has become atrend of listening. Farmers in the hope that more early, late and not busy farm work time can bemore interactive programs, which can be convenient to participate in the program, at other timescan arrange some audible strong program. Hope time can according to the agricultural season arecorresponding to the arrangement and adjustment.Based on the analysis on Heilongjiang country radio, the pertinence suggestions are putforward: agriculture science and technology program interesting, recommended the additionaleducation and training programs, thorough basic level to do the program, strengthen the integrationof new media, broaden areas of cooperation, the recruitment of correspondent, activity into farmerlife advice.Combined with the characteristics of rural broadcasting, suggested that Heilongjiang countryradio further strengthen frequency packaging, prominent geographical features, to create a " Star "host, with the help of the new media advantage program extension, focus on social welfareactivities, strengthen with the government, enterprises, social groups, cooperation, expand thescope of cooperation, enrichment programs and activities.Obtained through research, to the agricultural broadcast with other media irreplaceablefunction, enhance agricultural broadcast position, can better play its role. Practice has proved, onlystand in farmer ’s position, from farmer angle of demand for agricultural radio show, to play; only based on the service "3farming ", master and use the language by farmers, to do with " farmhouseflavor " broadcast, can get of the farmer welcome.Heilongjiang country radio on Farmers’ needs to know to become a regular work, timely graspthe audience demand trends, in time, program content, activities of more targeted, especially thenew media development and utilization and promoting urban and rural integration process, as thestate-run media professionals, need to play it the correct direction, make the policy of the party, themodern science and technology, market information and spiritual and cultural products, can bemore timely and effectively to the thousands of households, to industry of complete provinceagriculture and rural economic development, farmers’ spiritual and cultural life quality rise,produced positive stimulative effect. Truly become the "new rural construction " and develop " bigagriculture " provide public opinion, information support "professional broadcast "; do becomefarmers and farm workers into service "the practical radio;" do care about the quality of life offarmers " side radio " and " intimate and sincere exchange of radio listeners ".