A Research On The Differences Of Ad Between Newspaper Spread And Network Spread

Nowadays, the relationship between people and advertising became more andmore inseparable. In our everyday life, advertising has impact on almost every aspect,including what we see, what we hear, and what we touch. And at the same time, themedia industrialization is being put on the agenda, and more and more media get onthe road in which they bear their own profits and losses, and the advertising expensesbecome one of the main financial sources. So how to get the favor of advertisersbecomes one of the main competitive reasons for the media. In this war, newspaperads have been, with its special advantages, in a long history and win the race, but theemergence of media networks, has great impact on the original newspaper mediaadvertising advantage.Through the respective of the newspaper advertising and Internet advertisingcharacteristics, this paper is intended to analyze their advantages and disadvantages.Based on the three aspects: content, performance characteristics, audience level. Andfurther the author will discuss the difference in the newspaper propagate andadvertising network spread. Through this research and combining with presentsituation of the Chinese advertising industry development, proposed the futureprospect for advertising development against the backdrop of various media. Thenewspaper advertising and Internet advertising have their own advantages, newspaperads with its long history, high reliability, the broader audience level serve as the mainattract to advertisers; And Internet advertising with its form diversification, low cost,quick updated as its attract to advertisers.Therefore, the author made a comparative analysis on the new culture newspaperadvertising and new culture nets advertising. Through the sampling and contentanalysis method, analysed the new culture newspaper advertising text and new culturenets advertising text of the seven days in each month between2011July to2011December. To find out the relationship and rules between the new culture news andnew culture nets advertising, and this paper puts forward the integration strategy ofthe newspaper advertising and Internet advertising.As an exploratory research, the research primarily developed method and toolsfor analysis of relevant advertising integration spread, and I hope this research cangive media new revelation, prompted media advertising business, making it more scientific, systematic and profitable.