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Design And Implementation Of Advertising System Based On Golang

Posted on:2017-04-15Degree:MasterType:Thesis
Country:ChinaCandidate:X XiaoFull Text:PDF
GTID:2348330512959043Subject:Software engineering
Abstract/Summary:PDF Full Text Request
ith the progress of science and the improvement of people's living standard,the Internet users have increased a lot.According to the report,the number of Internet users in China will exceed 800 million.Such a large user size,so that all types of enterprises tend to promote their products and services with the help of network advertising.At present,there are no target,the explosive delivery of the network advertising shortcomings,can not meet the company's expect,the research on the precise placement of advertising is in depthCurrently,precision of the network advertising delivery mainly have three ways.The first is based on the physical location of the classified ads,the second is based on user behavior of web content targeted advertising,the third is based on mobile terminal advertising message.Directional advertising coverage of a wide range and high precision,So it has attracted many Internet Company and precision advertising service providers.In this paper,the main research based on user behavior directed by the precision of advertising,and the design and implementation of advertising system.This paper first introduces some background knowledge and accurate delivery technology present situation,introduced in the realization of the system related terminology,technology,and the use of classification algorithm,and then the user's behavior is divided into short-term and long-term behavior,network advertising tracking through the window for users to browse the web page to track.The user's long-term behavior and short-term behavior were analyzedaccording to the user's online behavior.System based on the analysis of the results of advertising.System based on the analysis of the results of advertising.Then focus on the process of system design and implementation,including database design and detailed design of each function module,etc..Finally,the paper gives a summary of the full text.,put forward the existing problems in the system,as well as the next step of the work focus,summed up the work and achievements of my graduate students.The system is currently on the line in a video site in Hunan,the operation data show that the system has a certain degree of precision advertising to improve,and effectively improve the success rate of advertising and ECPM.It brings a good reputation and high economic benefits for enterprises...
Keywords/Search Tags:Internet Advertising, User Behavior Orientation, Golang, advertising
PDF Full Text Request
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