Metropolis Homogenization Tends To Its Liberation Road

In recent years, with the prosperity and development of city newspaper, the analysis and research about city newspaper homogeneity become more intensive. The research on this aspect mostly concentrates on the homogeneity competition between the newspapers in the same city, which the strategy bases on mostly, but accompanying with the increasing market competition, the competition between Medias is becoming more and more serious. In addition, medium combination, the opening policy, foreign investment, and the coming of publishing the newspaper in group, the city newspapers in different places join in the homogeneity competition slowly. It is necessary and important to find out the homogeneity competition tendency in the city newspapers in different places and research the phenomena.On the base of clarifying clearing off the homogenization reportage concept, in this paper, select the "Nanfang urban newspaper" and "Huaxi urban newspaper" sample for the study, To use content analytic method carries on the quantification analysis to two declaration in a wenchuan earthquake week-long report correlation data, comparise and determine the homogeneity competition tendency in the urban newspapers in different places , In theory analysis the background of the homogeneity competition tendency in the urban newspapers in different places and deep-seated reasons.The homogeneity competition tendency in the urban newspapers in different places should be of a dialectical view, various comprehensive factors lead to this kind of phenomenon, although there is rationality of the similarity, the negative impact that it should not be overlooked audience media practitioners in particular. It is necessary to carries on the dual analysis to the different urban newspaper news homogenization tendency question, this is proposed the different urban newspaper explains the road premise, the author argued , the explore of the homogeneity competition tendency in the urban newspapers in different places should operate on the media system, news practices, the establishment of a newspaper brand and so on.