| One of the main incomes at Radio Station is the broadcast advertisement, which has enhanced the importance of broadcast advertisement operation among the overall broadcast operations. That is why the broadcast advertisement is the key element for Tianjin Radio Station’s prospect and development.And the core requirement for above is to establish a stable and logical system for advertisement automatic broadcast. The improvement of the whole system will lead to the total income increase of the Radio Station directly.The current Tianjin advertisement automatic broadcast system was established at Year2007. However, the speedy grow-up of the broadcast advertisement requires more than the fullfillment that the current advertisement system can provide. Improvement is demanded immediately to solve the problem which the previous design of the system cannot cover.This study is based on the higher requirement on the automatic broadcast advertisement system according to the rapid progress of advertisement operation. Aimed to raise efficiency of the broadcast advertisement system to adapt to today’s steps and further to solve the difficulties that current advertisement operation encountered. Therefore, the topics of this study is practically meaningful to promote the value of broadcast advertisement system and bring up the incomes of broadcast advertisement. All the constructive method of this study is pointing to the Tianjin Radio Station’s automatic advertisement system of which the bottleneck is large amount of duplicated, complex and intricate man-made works are involved.The structure and strategy of this study is to point out problem, analyze problem and solve problem.First of all, through the instruction of the current conditions of automatic advertisement broadcast system, this study exposes the existing disadvantage and problem.Second, based on the five year research of Tianjin Radio Station and drawed on the advanced experience of other Radio Stations, this study has demonstrated series of improvement opinions, which includes modification on operation procedure, automatic advertisement broadcast system upgrade, renew the equipments to supporting the techniques and the supplementary suggestions to remedy the defects of this system.The last part of this study is the specific carry-outs on optimization of policy, hardware and system completement. The implementation of the new concept "network flowgate" not only ensures the broadcast safety but also maximizes the office effeciency via computer automation. And the adjusted operation procedure increases the advertisement income during the prime-time broadcast. At the same time, it can automatically recognize the charge standard of advertisement contract, therefore reduce the error probability. In conclusion, the improvement of broadcast advertisement system and the enhancement of broadcast monitor system raises effeciency of audit work after broadcasting, and further cuts down the complicated work of employees of advertisement operation monitor center to minimizes broadcasting incidence.Upon the above improvement, Tianjin Radio Station’s automatic advertisement system has realized the high-tech automation which ensures the stable revenue increase of Tianjin Radio Station. |
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