The Design And Achieving The Broadcast And Expounding System Of Advertisement Based On JAVAEE Technology

As the progress of the society and the development of information technology, the office automation systems based computer and networks has become an important way to improve efficiency, enhance management level and reduce manual labor. Standardization of advertising management has become an urgent need, especially for ad department in TV station, because of the rapid increase of number and type of advertisement, when television advertisement faces a sound momentum of development currently. Therefore, it is inevitable that ad management will be completed by computer.This paper discusses the design process from operation flow to functional module of system, fully analyzing the technology involving system realization, and then proposing a method of system realization on the background of advertisement arrangement and design and development of broadcast system in ad department in TJTV.Using software engineering in the process of development of system is based on JAVAEE technology and B / S / S three-tier architecture model. It is clearly that the system integrates of broadcast advertising, customer information, advertising spots-setting, ad scheduling, order management and financial statistics' functions through a careful needs analysis.At present the system has been put into operation within TJTV, and has achieved the desired results. And new functional blocks can be developed in the future according to television advertising broadcast management and marketing needs. It is obviously that the implementation of the system has improved the efficiency of TJTV and promoted the standardization of advertising administration.