Research On Internet Public Opinion Regulation In China

As a new form of public opinion, internet public opinion has a increasingly profound impact on our social life. It enables public to express their emotional feelings, aspirations, needs and interests. Meanwhile, it also brings new problems on how to get a better understanding of Internet opinion, make rational use of it and guide it in a effective way. However, due to the rapid development of network technology and the complex structure of internet public opinion, our management concept is far behind the development of internet public opinion and we have mechanism defects on means of monitoring internet public opinion, internet monitoring legislation and the development and application of internet monitoring technology. Faced with the existence of bad information spreading rapidly online and infiltrating attempts of hostile forces, we have to make careful decisions and work out solutions on how to grasp the characteristics of public opinion as well as enhance the methods of internet public opinion management and guidance, which have positive meaning on the healthy development of internet public opinion. Based on all the reasons above, this thesis do a comprehensive research on the internet public opinion in China.This thesis is divided into six chapters:Chapter one is introduction, including the aim and the meaning of subject choosing, literature reviewing, studying measures and the innovation.Chapter two is theories introduction. The author applies three theories in this article:they are guide public opinion theory, social control theory and systems management theory.Chapter three introduces the development of Chinese internet public opinion and the three measures of government monitoring internet public opinion, including internet legislation, the application of advanced internet technology and the implement of internet industry self regulation. This chapter also points out the problems existing in the process of government guiding and monitoring the internet public opinion and analyzes the reasons for all those problems.Chapter four gives a brief introduction of advanced internet governance experience of Singapore, the United States and Britain, including the internet management method, the application of the well-developed internet technology and the systemic internet legislation. Taking our nation’s actual condition into consideration, we can still learn from those countries which have accumulated quite a lot of experience on monitoring internet public opinion.Chapter five proposes five measures on how to guide and monitor the online public opinion efficiently and effectively. These five measures transform the existing management concepts to perfect the government monitoring system; accelerating the establishment of professional online public opinion guidance team to improve the government capacity on monitoring online public opinion; strengthening internet media’s connection with traditional mass media to create a mainstream online opinion; improving the moral quality of the internet users and educating them to become responsible internet users; suggesting setting up comprehensive systems of internet legislation and advanced internet monitoring technology application to promise a smooth and healthy online environment.Chapter six is conclusion. Based on the online public opinion monitoring experience learnt from other developed countries, government should set up online opinion monitoring system suitable for our actual situation to guide the online public opinion and build a good foundation for a harmonious online public opinion environment.