The Conformation, Limit And Regulation Of Public Opinion Communication In BBS

This dissertation proceeds with speech characteristic of BBS mainly, through propagating the combing of the form to the special public opinion on BBS, combined several cases, had found BBS public opinion function not as omnipotent like what a lot of scholars think at present. It has already become the fictitious public field, and have limit itself. BBS appear some public opinion out of control phenomenon and difficult point of regulation and control at present. Then put forward adjusting and controlling to the public opinion of BBS several respects that should be paid attention to. The main view is as follows: An irrefutable fact is, BBS has nowadays already become the bases and distributing centers of the network public opinion. It is that nowadays the will of the people of China was expressed to a platform that can't be ignored where and the public opinion formed. Interaction, getting anonymous and degree of freedom make speech of it demonstrate depressiveness, pluralism, changeable in mood one different from traditional media characteristic of speech of BBS, under the influence of here, have formed the unique public opinion to propagate the form in BBS --" free suggestion market ": Public opinion leader of forum there is words right that is fought for with silence person public opinion subject, but even if public opinion words because of exist right result and strength their limited on fictitious space of leader of BBS, " silence person " of BBS may not silence spiral" silence person " that define in supposing; While BBS agenda sets up and presents the pluralistic characteristic, the media trend of the object of the public opinion is very obvious too; " checking on people " is absent as to traditional media while BBS public opinion propagates ; Traditional and has been sold and filled in BBS in the public opinion centers of times of media , the substitute is a kind of" careless and sloppy community "; Whether the scholar becomes the fictitious public field and holds thecompletely different view to BBS in many ways, because of special media environment and system , do not still totally possess the characteristic of the public field at present in our country BBS. BMW case with person who well up Liu Yong, Sun Zhigang case remind us should examine with result closely BBS public opinion propagate to energy that society exert one's influence again. First of all, the strength of supervision by public opinion of BBS does not allow and look small, secondly, we should see too, the public opinion function of BBS has it to limit, the network public opinion is one kind of the public opinion too, must follow the public opinion and propagate the law. As a kind of social forces, it can only supervise but can not replace the independent judicial process and procedure administering the state according to law to make final conclusion and decision . Under official situation that aphasia contrasts sharply with the BBS one is noisy of media sometimes, BBS and should be considered as the official channel of supervision by public opinion of vision. Because of lacking science strong regulation and control, BBS presents the phenomenon of many public opinions out of control at present, show: BBS is it turn into ability of public opinion but official media public opinion lead relative to lag behind fast to have, the official guide topic is often constructed again by BBS, it is all difficult to technology for BBS public opinion to* adjust and control from the system, all these situations causing network public opinion to be difficult to adjust and control, but the content on BBS forum has authorities to rely on to the major media , this has adjusted and controlled and offered it perhaps effectively for realizing appropriately , but should get hold of the yardstick to its control management, and should pay attention to giving play to the public opinions of authoritative media network forums , such as " forum on making the country prosperous " ,etc. to guide function , carry on essential regulation and control make benign development their to BBS , construct one have " free suggestion market" controlled.