Analysis On The Value Transition Of Southern Weekly

Southern Weekly was founded in1984February, until2012, the newspaper hasgone through the course of29years. In29years, Southern Weekly have experienceda transformation, through constant development and perfection, it has successfullymade the transition to a" comprehensive, high grade serious weekly newspaper".Southern Weekly every transition, all obtained the reader’s attention. In thetransition of the back, leading to its media values have been changed. In29years, itsmedia values what happened? What factors have contributed to this change? Such achange is the development of media how to bring the development power? Theseproblems in this paper is to discuss the contents of. The paper tries to research theinfluential media, to provide a reference for the development of other media.This paper is divided into four chapters. The first chapter is mainly on China’smedia development and the" Southern on the weekend" own development status werenecessary to provide an overview and summary. This chapter outlined thedevelopment track and the Southern Weekly of China’s media environment thatexists between the contact.The second chapter defines the values and media values of the concept.The third chapter mainly discusses from the founding to2011," Southern Weekly" media values evolution process, and the analysis of its causes. First of all, throughthe quantitative research method to the" Southern Weekly " front page contentsampling survey. From the contents of the change of circumstance proceed with,according to the front page content focus is different, the28years of the" SouthernWeekly" is divided into six stages, and sort out the media values evolution process.After that, from the social environment, internal personnel changes and other aspectsthe media values in the evolution of the reasons behind it, in order to seek the mediavalues and the relationship between the operation of the media.The fourth chapter is the conclusion part, this part summarizes the cause"Southern Weekly " media value changes of specific factors, pointed out that the effectof media changes in values of two important factors--social environment and readers’orientation effects, while affirming the" Southern on the weekend" advocated people-oriented values important significance.As a start publication28years the newspaper," Southern Weekly " ofdevelopment and China’s news reform are closely related, it has witnessed China’spress reform process. On the Southern Weekly media values vicissitude process, findout the media values and audience acceptance of the inevitable connection between,on other media also plays a guiding role in the development of.